Viodi View - Club Viodi - Marketing Idea

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Viodi View Newsletter - September 6th, 2006

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Marketing Idea for Independent Telcos

By Ken Pyle
ken.pyle at viodi.com

A movie like Awakening is a great way to hold a community event that will differentiate your service from the competition. One way to do this might be to sponsor something with a local Church. In my case, when I watched Awakening, I did so with a group from Church. We had a brief discussion after the movie. Awakening has study materials that could help facilitate a small group discussion.

Another approach would be to work with a local theater owner to create an “event” at the local theater. Again, this is an event that could be promoted. Perhaps the portion of the “box office” proceeds could be donated to a micro-finance organization. For those telcos that have a movie review program, this could be a great topic for a review.

Finally, this film could be put onto your local content channel or on your on-demand system. The distributor will gladly license it for this sort of application. The contact person to license this film is Erik Gudris, [email protected] or
(310) 203-0606 ext. 14.

Better yet, contact me first to determine if we can get a critical number of telcos to license this film, which could reduce the cost. My contact is 408 551 0320.

Some archived articles at Club Viodi include:

Posted 9-18-03 - Streaming Television Content: An Alternative Way to Offer Video Services

Posted 9-25-03 - From the Ashes........a Distruptive Server (pdf)

Posted 10-20-03 - Some Implications for Independent Telcos (html)

Posted 11-18-03 - Is It a Product Or Just Good Marketing? (html)

Posted 12-02-03 - Bits and Bites...Home Multimedia.. (html)

Posted 12-16-03 - Cable in the Classroom - A Refresher Course (html)

Posted 12-16-03 - When You Wish Upon A Star.......A New Satellite-Delivered, Headend Service (html)

Posted 02-03-04 - From Trader Joes to NATPE (html)

Posted 03-17-04 - I Am Like a Bird - A Parrot, That Is (html)

Posted 05-12-04 - The Rest of SureWest's Broadband Story (pdf)

Posted 05-26-04 - The Freedom to Choose Any Telecom Provider (pdf)

Posted 06-09-04 - Rising Oil Prices & the Link to Telecom (html)

Posted 08-04-04 - Packet 8 VoIP Qualitative Test Calling Log (html)

Posted 09-15-04 - IOC - Cable Television Market Summary (pdf)

Posted 11-03-04 - Don’t Like the News? Go Out and Make Your Own (html)

Posted 02-16-05 -Must-Carry Decision - Boon for the IOC? (html)

Posted 03-02-05 - Digital Must-Carry & USDTV (html)

Posted 04-27-05 - NCTA 2005 Cable Show Recap (html)

Posted 06-23-05 - Tips from Independent Telcos (html)

Posted 07-06-05 - My Switch Back to Comcast (html)

Posted 08-31-05 - Some Gossip for Independent Telcos (html)

Posted 12-07-05 - The Next Generation DVR - A Review (html)

Posted 01-11-06 - Essential Digital Video- A Book Review (html)

Posted 01-25-06 - Local Content at OPASTCO (html)

Posted 04-05-06 - What Not to Do..... (html)

Posted 05-17-06 - Serving Up Video (html)

Posted 07-26-06 - IPTV Hurdles & Opportunities/On the Floor

Posted 08-09-06 - From VoIP to Net Neutrality to USF – A Regulatory Round-up

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Viodi’s report, Video Business Case provides results to a survey of independent telcos and their business case for video. Most of the telcos that responded to the survey have figured out a way to deploy video services. This survey provides insight from the independent telcos as well as several of their Engineering firms.