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Viodi View Newsletter - April 5th, 2006

Click here to learn more about Viodi's Local Content Workshop

What Not to Do......

By Ken Pyle, [email protected], Managing Editor, Viodi View

The intent of this article is to help independent telcos learn from Viodi’s mistakes when it comes to producing local content. The basis for this is our experience with the Content Pavilion at TelecomNEXT. The goal of the Content Pavilion was to take Viodi’s Local Content Workshop to the next level. It featured a 20’x20’ booth with sponsors, content sessions and an awards ceremony.

What we were trying to do was similar to what an independent telco has to do with any sort of live video production, so, hopefully, the lessons learned here will be useful for telcos creating local content.

Note; this article may be updated from time to time, as we reflect on the event and come up with other things that we might have done differently. The following lists things that we could have done better. Granted, there were a lot of dependencies, so that we pulled this off was impressive, especially given that our last sponsor was signed up less than two weeks before the show.

Time crunch – this is probably always a problem with this sort of project, but we should have taken a more realistic view of what could be done from the very beginning. Effectively, we only had about 11 weeks from the time the project was given the green light to its completion. Given this tight schedule and our limited resources, there were some paths we should have never gone down (investigating whether to have FM radios as a giveaway is one example).
Trade Show Coordinator - We should have hired a temporary tradeshow coordinator. We really needed one person to coordinate the show activities, once we were at the show. In fact, with an event of such magnitude, hiring this person ahead of time, on a part time basis would have been valuable as it would have freed me to do higher value things, such as directing traffic at the tradeshow to the various Pavilion sponsors.
Introducing New Software at the Last Minute - Not allotting sufficient time to learn the Serious Magic software. This is an interesting software package that could be an interesting complement to traditional video editing packages or as a stand-alone product. We probably should have not set up the Serious Magic software as our real-time editing package in the booth. We never did figure out why we had capture problems when we were in the booth.
No Rehearsals – The pre-scripted agenda for the content pavilion sessions and awards ceremony. This was completed, but it was literally completed on the tradeshow floor. Again, had we hired a tradeshow coordinator, we would have had more time for rehearsing prior to the content pavilion sessions and awards.

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