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Pop-Up Lost – A Brilliant Move

Normally, it is easy to work and watch TV at the same time. The dialogue typically carries the shows my wife programs on the DVR. To bring people up to speed on the serial drama Lost, ABC is replaying the final episode from last year. Instead of a stale rerun, the producer added meta-data in the form of text bar in the lower 1/3 of the screen; sort of like a continual pop-up video.   

The text provides background information that helps people new to the show. The text reveals new information about the characters and the plot, so it engages its existing audience more than a normal rerun would. Lost has had a very close online relationship with its audience. With such a loyal following, it is conceivable that text like that could be user generated. 

This interaction of online and repurposing of existing video content was a central message at NATPE 2008. It is also clear that the networks are not going away and will adapt to the changes in technology and business models. 

Author Ken Pyle, Managing Editor

By Ken Pyle, Managing Editor

Ken Pyle is Marketing Director for the Broadband Forum. The mission of this 25+-year-old non-profit “is to unlock the potential for new markets and profitable revenue growth by leveraging new technologies and standards in the home, intelligent small business, and multi-user infrastructure of the broadband network.”

He is also co-founder of Viodi, LLC and Managing Editor of the Viodi View, a publication focused on the rural broadband ecosystem, autonomous vehicles, and electric aviation. He has edited and produced numerous multimedia projects for NTCA, US Telecom and Viodi. Pyle is the producer of Viodi’s Local Content Workshop, the Video Production Crash Course at NAB, as well as ViodiTV. He has been intimately involved in Viodi’s consulting projects and has created processes for clients to use for their PPV and VOD operations, as well authored reports on the independent telco market.

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