On Demand Success Stories
The Dot Com bubble hype of VOD is long gone.
It can now be argued that VOD is past the era of deflated expectations
and is beginning to be a significant contributor to many operators’
bottom line. Yet the total market represented by both server
and push VOD customers is still relatively small and the market
still could be considered in the early stage of growth. This
panel will explore the attributes of successful on-demand operations.
Additionally, the panelists will discuss the challenges to and
the opportunities in making on-demand a universally used feature.
Moderator: Ken Pyle,
President, Viodi, LLC
Sean Henry, VP Program
Planning & Scheduling, iNDEMAND
Steve Curran, VP of Sales, ViewNow
Jim Riley, EVP Sales
and Business Development, TVN
Russell Zack, Chief
Operations Officer, Cauldron Solutions
Questions and Answers
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The Consumer as Producer
Some have called it the democratization of
content production. The proliferation of low cost and easy to
use tools, such as digital cameras, camcorders, and image manipulation
software, has made it easy for anyone to be a producer as well
as consumer of content. This session will explore the practical
realities of such a major shift in the content production and
distribution, as well as the near term and long term implications
for the network. Methods for generating revenue, such as via
advertising or subscription, to support the business model will
also be examined.
Moderator, Mary
Coller Albert, President, Delight Networks
Angela Abshier, Producer - Las Vegas, The 48
Hour Film Project
Ed Lee, Director of Business Development, Akimbo
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Look Ma, No Headend
As telcos race to add video services to their
existing bundles of voice and Internet, the challenges appear
daunting. Outside plant must be upgraded, a new business must
be learned and expensive investments in headends and programming
must be made. For smaller telcos that have limited staff, the
challenges presented by these activities are sometimes insurmountable
if done in-house. Another model is to outsource headend and
programming to third-parties, thereby allowing the telco to
focus on providing the best service possible. This panel will
feature a discussion among the leading providers in this nascent
segment as to why they have the winning approach for the small
telco.
Moderator: Charles
Jablonski, Consultant
Mark Ellison, Sr. VP Legal and
Business Affairs , NRTC
Gary Hatch, CEO, ATCI
Mike Kazmier, President, Auroras
TV
Jay Stark, EVP Sales & Marketing,
Broadstream
Todd Daniels, VP/GM IPTV Solutions,
Eagle Broadband
Bruce Haymes, Sr. V.P, Corporate
Development and Strategy, PanAm Sat Corp.
Questions and
Answers
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Standardize This! Can’t we work
it out?
One of the promised benefits of IPTV in the
last mile has been the potential of plug and play components.
The reality is that the promise has not yet lived up to this
reality. This panel will feature a diverse set of panelists
who will look at those areas where standards and industry-wide
interoperability are needed if IPTV is going to reach its full
potential.
Moderator: Leon
Hofer, VP Network Operations, Iowa Network Services
Bill DeMuth, VP
& CTO, SureWest Communications
Jim Welch, Sr. Consulting
Engineer, IneoQuest
Francois
Cosquer, Chief Security Architect, Alcatel North America
Ian Locke, VP of
Strategic Alliances, Envivio Inc
Questions
and Answers
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Interactive TV: Is it IPTV’s
edge?
The right interactive application can drive
new revenue or be an enabler for other services. For instance,
digital cable and satellite would not have achieved their level
of success without the introduction of the now ubiquitous interactive
program guide. Industry experts will compare and contrast IPTV
with other methods for serving up interactive television.
Moderator: Allison
Dollar, CEO, The Interactive Television Alliance
Mitch Berman, Corporate. VP Global Marketing,
C-Cor
Jay Schiller, VP Business Development, Atlas
on Demand
Scott Holmes, President, United Future
LuJack Ewell, Chief Network Architect, Conklin-Intracom
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Next Generation Peer to Peer –
Where do Telco’s fit it?
The popular notion has been that peer to peer
distribution of content is the domain of backers and others
who would use the web for illegal activities. The legitimate
uses of distributed computing environment far outweigh the negative
as even content holders are beginning to recognize. This panel
will look at the ecosystems that have evolved to make peer to
peer a content distribution system of the 21st century.
Moderator –
Marty Lafferty, CEO, DCIA
Les Ottolenghi, CEO, INTENT MediaWorks
Frank Chindamo, President & CEO,
Fun Little Movies (FLM)
Chip Venters, CEO, Digital Containers
Steve Stebbins, EVP, RightsLine
Stan Moyer, Executive
Director, Telcordia
Questions and Answers
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High Definition – A Must Carry
or a Must Have?
The mandate for the complete transition to
digital off-air broadcasts is a little more than a year away,
but much controversy surrounds this somewhat arbitrary date.
With the explosion of HDTV televisions and the proliferation
of low-cost HDTV consumer and professional production tools,
the demand for HDTV content is increasingly being driven by
the consumer. This panel will discuss the market implications
of HDTV and whether or not it has become a must-have. Additionally,
panelists will look at minimum encoding requirements that will
meet the need of the content owners, while fitting into the
plans of network operators. Finally, some of the regulatory
impacts of HDTV, such as Must-Carry status will be discussed.
Moderator: Steve
Hawley, Principal Consulting Analyst, Advanced Media Strategies
Dave Davies, Vice President, Strategy
and Product Management, Subscriber Networks Scientific Atlanta
William Helmly, President, Home Telephone
Amy Hendrickson, Sr. VP Sales & Marketing, The Outdoor Channel
Ned Mountain, COO & President, Wegener
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Content Differentiation – What’s
an operator to do?
Compare any cable, telco, or satellite channel
line-up and, from a consumer’s point of view, most of
the channels that can be found on a telco’s system are
the same as what can be found on a cable or satellite provider.
Is the new operator in town destined for just another “me-too”
offering. This panel of experienced operators will share their
techniques for enhancing and packaging a product that, if not
carefully marketed, could be just another commodity.
Moderator –
Paul Bertino, Director of Sales and Marketing, Hickory Tech
Douglas Frazier,
Co-founder/Co-Chairman, Urban Telephone & Video (UTV)
Jim Rennard, Vice
President of Finance, Canby Telephone Association
Stephen Klein, Director
Video Solutions Marketing, Zhone Technologies
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