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Viodi View Newsletter - May 31st, 2006
Indie Telco Local
Content Workshop Advertisement
Flash Can Impact Everything
ByAlan Weissberger, aweissberger@sbcglobal.net
Weissberger is available for consulting and it is recommended that you contact him directly at aweissberger@sbcglobal.net to inquire as to how he might be able to assist your organization.
On May 25th, Alan Weissberger attended
an IEEE Magnetics-Consumer Electronics seminar where Dr. Eli Harari,
CEO of SanDisk, spoke about current trends and applications of
Flash memories. It's widely recognized that consumer electronics has been
the main engine of tech growth, but the influence of dramatically improved
price-performance of Flash memories have been underestimated by most analysts.
Flash technology has advanced to unlock much greater price elasticity,
which is accelerating growth in the consumer electronics market -especially
smart phones capable of receiving streaming and real time video.
Let's focus on mobile video and multi-media gaming on the move. While
issues like wireless spectrum, packet radio protocols, compression, DRM
have grabbed the headlines, Flash memory is just as important an
enabler of mobile video and multi-media on handsets. In fact,
the storage of video, music, emails, and web content on handsets is growing
at a 68% CAGR, according to Dr. Harari.
The combination of advances in Flash technology with 3G mobile
broadband (including WiMAX) is enabling much richer content distribution
to handsets. With a projection of 1 billion new global consumers of mobile
broadband in the next decade, there will be tremendous growth in this
area. The mobile content evolution will give rise to smart phones that
include video and music downloads, web access, multi-media gaming, camera,
GPS functionality, and other applications. DRM solutions are expected
to accelerate consumption.
What about the future? A terabyte in your pocket, a petabyte in your home?
Within the next decade we might see these levels of personal storage requirements.
Already a terabyte hard disk drive can be seen on the near horizon. New
applications will drive storage capacity, performance, and unit growth
for all types of storage devices. Growing storage demand for consumer
applications will join with industrial storage system demand to create
an unprecedented demand for storage.
Within 5 years personal content (created by non-commercial sources) will equal and even exceed commercial content in many homes. Supplying storage to support the creation and delivery of commercial as well as personal and quasi-commercial digital content, including non-traditional delivery to support new markets such as IPTV and mobile phones will become an important factor ensuring storage growth.
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