Indie Telco Local Content Workshop Information

The Independent Telco Space According to Viodi

Updated August 20th, 2004

by Ken Pyle, Viodi, LLC (ken.pyle@viodi.com)

 


About Viodi, LLC

August 20th, 2004 Issue

Subscribe to Viodi View

Current Issue

Previous Issue

Editor's Note: The original article, published on August 18th, 2004, was updated on August 20th, 2004. To view the original article please click on the link below:

August 18th, 2004 Article

Many thanks to the following individuals for helping to refine these numbers since the original publication of this article a few days ago.

Michelle Abraham of the Cahner's In-Stat Group
Roger Bindl of Tut Systems
Steven Hawley of Advanced Media Strategies.

This article provides some summary market figures for the independent telcos video (cable television) offerings. These numbers are derived from Viodi’s database and are intended to represent the general market size. It is almost an impossible task to keep the database up-to-date, due to the large numbers of telcos, the constant addition of new services and the occasional merger. In other words, don’t bet your life on the numbers that are provided, but they should provide a good approximation for the market size.

If anything, the database undercounts the total number of telcos offering video. One reason for the undercount is that there are only approximately 1,050 telcos in the Viodi database. Reports have suggested that there may be from 1,200 to 1,400 independent telcos in the United States. Another indication that the numbers are conservative is OPASTCO’s survey suggesting that half their members provide video services…this would imply 275 telcos in their universe are currently providing cable services.

If the OPASTCO ratio was extended to the entire industry, it would mean 600 to 700 telcos provide video services. This seems a bit high, based on what I have seen in the nine years of building the Viodi database.

Another indication that the Viodi database is conservative is the bit of a work done in the last few days to account for new video service offerings. This effort has increased the number of telcos that are confirmed to be video providers by approximately ten percent.

As far as the numbers from Viodi’s database:

  • 307 telcos supply video (cable television) via coax, hybrid fiber coax, xDSL or Fiber to the home. Again, based on the above factors, my gut feel is that this number is probably more like 350 to 400.
  • Approximately 100 to 120 telcos are currently supplying video over DSL (ADSL or VDSL). The majority of these are still ATM, although IP seems to be rapidly gaining.
  • 23 telcos are supplying video over Fiber to the Home. Again, this number is conservative and should probably be bumped up to 30 to 40. One of the things that impressed me at the California Telephone Association was the number of independent telcos that are planning on deploying FTTH in Greenfield deployments, regardless of whether or not they currently offer video services.

One of the challenges of providing an absolute number for any of the above categories is partially definition. That is, suppliers may sometimes define a telco supplying video pretty loosely - e.g., the telco is trialing equipment to employees.

The Viodi definition is a telco that has rolled out video service on a commercial basis (i.e. charging money) and that the service is beyond an evaluation period (i.e. they won't stop the service after a trial period). Through phone interviews, web site perusing and other techniques, Viodi has verified that 97 of the DSL providers mentioned above are currently providing video services. It is very likely that we are at the high end of the current range and, if not already, will be in a few months.

Lastly, it is important to note that the independent telcos often have overlapping technologies and could embrace IP over xDSL, FTTH, while having an HFC system for areas outside of their traditional exchange area.

I am still curious to hear of others’ estimates for the size of the independent telco market. Please let us know by emailing us, iocmarketsize@viodi.com.

Again, to read the original article, published August 18th, 2004, please go to:

http://www.viodi.com/newsletter/040801/article3a.htm

Back to Top

Back to Main Page

All displayed trademarks, logos and service marks are the property of their respective owners. © 2003 Viodi, LLC. All Rights Reserved

Learn more about Telecom '04
Learn About Telecom04

IP Video Conference Agenda

Economic and Product Feature Considerations for Telecom Network Architectures

The Consumer Electronics Interface – Can You See Me Now?

Regulation 101 – What a Telco Has to Consider When Deploying Video & Other New Services

Equal Access for All

Telco Content Options

Get in the Game – How do Games Play in a Service Providers’ Plans?

Advertising and other Alternative Revenue Sources

Integrating VoIP Content Into a Telco’s Bundled Service Offering

Making Sticky Bundles – Baking up new ways to gain and retain customers

Link to Registration Page