Content Services Overview
Overview:
Viodi can assist in all facets
of content acquisition, Digital Rights Management (DRM), encoding, distribution,
promotion and integration for VOD service. The following items provide
a listing of the tasks Viodi performs on a regular basis for its Clients.
The Client may pick and choose only those items that it requires. Viodi
will customize the specific tasks and the associated prices for those
tasks based on the Client's particular needs.
|
Want to
deal directly with Hollywood Studios and other content licensors,
but they won’t return your calls? Viodi and its associates
can help position your pitch and put you in front of the right
people at the right studios. For information on Viodi's effort
to unite the independent telcos into a national content acquisition
and marketing alliance, please click
here
|
|
Mini-Content Deals
|
Not big enough to deal directly with
content licensors? Join with other telcos and Viodi to form mini-buying
alliances. This concept allows even the smallest operator to obtain
content that is unique to their system.
Click
Here for the term sheet for the above content.
|
|
|
You’ve
got it, now you just don’t have enough staff to manage the
content. From programming to the logistics of ordering titles and
reporting, Viodi can help with on-going operations, as needed. |
|
|
|
|
|
|
|
|
|
Content
Facilitation:
| Task |
Description |
| Content
Acquisition Plan
|
Viodi will work with the Client to
create a Strategic Content Plan for the acquisition and rollout
of Video-on-Demand, Subscription-Video-on-Demand and Pay-Per-View
service (all three services generically referred to as VOD). This
plan looks at the market(s) to be served (e.g., residential or hospitality),
as well as the particulars demographics of that market.
Viodi will assist the Client in the creation and compilation
of any surveys or any other methods of gathering data to make
this plan effective. The outcome of this plan will be recommendations
as to which content providers to pursue, when to pursue them and
the methods of pursuing them.
Inputs needed from Client include subscriber forecast, demographic
information of the area being served and overview of user interface.
|
| Digital
Rights Management Report & Process |
The Digital Rights Management Report
summarizes the processes and methodology for the delivery of VOD.
Its audience is the technical groups within the studios and its
purpose is to convince the studios that the content they license
to the operator will be secure. Documentation of the various steps
and processes required for the distribution and security of content
is critical for obtaining contracts with the major studios.
|
| Marketing
Plan |
Viodi will assist in the creation of
a plan for marketing, branding and promoting the VOD service. This
plan may include campaigns that use various media, such as television
on-air, print and email to promote the service. Additionally, it
may include the hiring of celebrity spokesperson(s), tie-ins with
studios' promotional efforts and creation of materials for affiliates
to promote the VOD service. Expenses for implementing such a plan
are always pre-approved by and are the responsibility of the Client.
|
| Studio
Introductions and Negotiations |
Viodi arranges direct contact between
its clients and the various content holders, as determined by the
Content Acquisition Plan. As appropriate, VOD will facilitate direct
introductions to the contract groups for the major studios, as well
as other content providers, such as HBO, Showtime, Starz, etc. Viodi
assists and advises the operators in negotiations with content providers,
such that at the end of the process, the Client has a direct contractual
relationship with the content provider(s). |
| Celebrity
Spokesperson |
Viodi will work with Client to select
and contract with a celebrity to be their spokesperson for their
service offering. Examples of spokespersons Viodi has arranged for
its Clients include Jonathan Winters and Pat Morita. |
| Spot
Advertisements Bumpers and Logo treatment for ON-AIR |
Creation of Digital
Assets for ON-AIR use. This includes treatment and/or creation
of logos for use on television, assistance with graphics and navigation
screens, as necessary. Creation of various length (e.g. 5 second,
30 second & 60 second) spot advertisements for the Client’s
service can be part of this offering. Longer form pieces describing
the Client's service offering can also be created.
Contact Viodi at spot@viodi.com
for an example of a prototype 30 second spot that could be used
to promote a telco's video service either via on-air, cd mailer
or web site. This spot or a variation could easily be customized
for a particular telco's needs.
|
| ON-AIR
Barker & Other Spots |
The barker is a continuous
loop channel that describes what is playing on the VOD system. It
is one of the techniques for creating a sense of urgency in an on-demand
environment. This barker consists of trailers, still pictures with
voiceover and music overlays combined with the Client's bumpers,
logos and local images. The barker channel helps the IOC brand become
more firmly associated with cutting edge, on-demand content.
|
| Marketing
and Promotional Support |
Viodi takes the lead in
the creation of print marketing materials and the procurement of
promotional items, such as movie posters. With input from the Client,
Viodi creates the original artwork for print media, web site integration
and other forms of advertisement (e.g. banners for display at community
events). Viodi works with the studios to obtain marketing co-op
dollars, such that additional marketing monies will effectively
be available to for Viodi Clients.
Additionally, and as possible, Viodi will aggregate common customers
allowing for volume discounts to be realized on print material
and for the creation of promotions and sweepstakes opportunities
that involve the studios and their other properties (e.g. theme
parks, retail stores, etc.).
|
Contract
Management |
After securing content
contracts, Viodi can assist with the on-going support of the
contract. This includes ordering of titles on a monthly basis,
as well as the procurement of electronic press kits. Viodi creates
the meta-data and provides this information in the Client’s
required format.
|
| Technical
Analysis and Review |
Viodi can assist its Clients in all
aspects of the technical needs for Video On Demand. Viodi can create
Client-specific RFIs and RFQs for the purpose of gathering data
for further analysis. Viodi can also assist in the evaluation of
various equipment and services selection, such as headend, access
equipment and set-tops. Viodi can assist the operator in the creation
and customization of reporting forms, back-office databases and
methodologies to ensure accurate and prompt reporting that satisfies
the needs of the studios. Additionally, Viodi will work with the
Client in the creation of processes describing the handling of content
over its entire license period, which is necessary for smooth VOD
operations. |
Viodi
Standard Terms and Conditions
Copyright 2003, Viodi, LLC |
|
